3 quick tips! Yay, I haven’t done one of these posts in a while. The key with my 3 quick tips post is to chose a tip and start implementing today. Then tweet me and let me know how it goes!
Make it Exclusive and Personal
Giving your newsletter a great name such as Laura Roeder’s “The Dash” or Mari Smith’s “The Social Scoop” makes it just that much cooler. Brainstorm for a while and see what you come up with! Now to get personal, I love when I get newsletters that say ‘you’ in it. What I mean by that is the emails feel like they are being written to me. If you can personalize with your readers name that is great but take it a step further and make sure when you are writing to write to just 1 person.
Use the Proper Call to Action
In the very first email you send to someone you aren’t going to ask them to buy from you. Or well, you really shouldn’t. Giving them a chance to get to know you before you ask them to buy is just common courtesy, but that doesn’t mean you throw your call to action out the window. Use this opportunity to butter them up with great free content or something you think they would enjoy. But always include a call to action.
Get Creative With Subject Lines
Ignore all the rules about email marketing subject lines for the next few weeks and start to write whatever comes into your head. Keep it consistent with your brand and honest about what is in the newsletter and you may just surprise yourself. As a test send half of your subscribers a pretty generic subject line like the ones you normally do and the other half a creative – caution thrown to the wind line. Just see which one gets more opens – you may be surprised!