As you may have gathered, I love me some planning, and I have honestly used each of these editorial calendars at one time or another. Each of them works wonders in their own way depending on how you like to work. So plan on bloggers!
I love this type of editorial calendar, I try my best to use the SEO planning method below, but the heart wants what the heart wants. For this calendar, just start up a secret board on Pinterest with pins that inspire you to write. This one is very simple and fun to create, but still gives you a supply of inspiration when it’s time to write your posts.
Alternatively, if you love stationary, grab a large size desk calendar, or just use a piece of bristol board. Get your prettiest post-its and start to brainstorm ideas, when you are done you can fit them all together to make a see-it-everyday-so-I’ll-do it calendar that can be very effective. If you touch on different subjects on your blog different colored post its can be a great way to visualize your themes.
If you run a WordPress site and want to keep it as simple as possible, install the WordPress Editorial Calendar plugin. You can plan your posts in advance or add them in quickly as ideas hit. The upside to this is that you are brainstorming ideas, planning your calendar and writing your articles all in one place. Install the plugin and then find it on your dashboard under ‘Posts’, then just click to add a new post.
The SEO Driven
This one gets a little more strategic. You will need 1 well researched keyword list and a spreadsheet document.
Step 1: List the keywords that you want to drive traffic to your site. Depending on how long of a calendar you are creating use 10-50 keywords.
Step 2: For each keyword, brainstorm a few article ideas that the keyword will fit naturally in. Assign each post a secondary and tertiary keyword from your list as well. You will be going into the writing process with a clear direction of what keywords you want to be highlighting, but please keep it human and informative!
Step 3: Assign each article a date to be published, and if it helps you, a deadline to get it written.
So when completed you should have a spreadsheet that lists the publication date, article title & 3 keywords. This is a great way to tell Google you are a serious blogger.
Those are my 3 favorite editorial calendars, how do you plan your posts? If you need a little help with your blog, check out my packages.