Great copy can keep a visitor interested, entice them and make the sale all in one swoop. Crap copy can chase them away before they even finish the first sentence. There are mountains of copywriting advice out there and it’s hard to choose what to listen to. In addition to these 3 tips remember to let your own passion for your product or service shine through and use real words from your customers to coax your visitors to chose you.
Sell the Benefits
OH MY GOD, enough about you already! Have you ever been to a website that gushes on about how great they are and how great the product is? That is not keeping my attention. If I don’t even know you yet, why should I want to? Keep the focus on the benefits of your service and paint a picture so that your reader knows from the start what is in it for them. Trust me, people like things that benefit them.
Ask a Rhetorical Question
Have a think about who your ideal customer is. Now consider what may be going through their head as they search for your site, land on it and start reading. Now asking them a question that you know the answer is yes to can help keep them interested and wanting to know more. For example a company selling chocolate might be like need a last minute Valentine day gift? Or as I have on my virtual assistant services page: Up to your eyeballs in business tasks? I have had people contact me and they were like, “yes, I am up to my eyeballs in business tasks – help!”. It is a great start to a relationship when you know where to customer is coming from, what their issues are and are ready and willing to fix them up.
Call to Action
They need to know what to do next! Don’t leave visitors hanging, get your CTA’s working for you. Offer freebies, because a great CTA is to sign up to your email list. Easy and simple. Let them know they can book a free consult with you or to “BUY NOW”. Be sure that every page on your website has at least one call to action.
Now that your visitors are ready to read more from you – go ahead and deliver! Oh and update your copy as your business and brand evolve, don’t let it go stale.