A blog can be hard to keep up, especially if you can’t constantly come up with new content or never remember to update it. You should try to push through and constantly keep up with your blog, whether you’re blogging for business or you’re just keeping a personal blog. There are many reasons why you should keep up with a blog.
Reasons you should keep a blog for business purposes:
When you blog as a small business owner online, it should always be your goal to include words and phrases for search engine optimization(SEO) so that your content and brand gets out to the world where everyone can see it and hear about you. If you’re not updating your blog, there isn’t any new content for search engines to pull from and your blog is going to get lost in the sea of everything else related to your business. Keep catchy but precise titles about your article to catch the attention of potential clients to reel them in.
Keeping a blog helps you connect and interact with the people who are keeping up with you. If you have loyal followers who check back frequently to see if you have a new blog post and they’re constantly disappointed when you don’t deliver new articles on a regular basis, you’re going to lose followers which could shrink how your business is doing. If people like what you’re doing and support you, chances are they will share your articles on social medias so other people they know can benefit from your work as well. Getting yourself out there as much as possible is the most important thing for someone with an online business.
A blog also helps people know that your business is attached to a real live, breathing human being. Far too often people doing business online are automated and having a personality shine through on your blog post makes readers feel closer to you, even if you’ve never interacted.
If you blog about things that people want to read about and find useful, people will share your work via social media. If another person reads that post then reads your blog, they could stumble upon your business and you could potentially have a new client. If your posts are something worth sharing, those posts are free advertising for your business!
Your blog could be a good source for your particular area of expertise and a source that your readers frequent for answers about that field. When you keep providing your expertise, you keep your readers happy and happy readers will trust and put more faith in you. Knowing that you’re a trust worthy person behind a trust worthy business will add more value to your brand.
If you blog regularly, you could start a newsletter so your loyal readers can access your posts as soon as possible. Advertising your newsletters could be an opportunity for new readers to arise, as well.
If you blog for a while, even before your business is set up, you will start off with a loyal base of followers so when you do start up, even if they’re not interested in what you’re offering, they could be connected with someone who is interested.
A blog could improve your writing style and how you phrase things online to make them sound best, which can help your business on social media (how you tweet, Facebook posts, etc). If you can phrase sentences to make them sound as appealing as possible and to intrigue people enough to read your post, that will help a lot in the long run.
And lastly, a blog is an awesome place to hear feedback from your readers. If you write about a new idea you may have, your readers could come back and tell you that it’s a great idea and that they would buy into it. If there’s something that you could improve on (because there’s always room for improvement), then there is a great chance for them to voice their opinions there.
Reasons you should keep a blog for personal purposes:
If you have a busy life, everyone in your life is busy, no one has time to sit down and just listen to you, or perhaps you’re too afraid or embarrassed to talk about something out loud to somewhere, a blog is a great outlet. Working online all day by yourself can get quite lonely if you’re a heavily sociable person so a blog could be where you let all those accumulated thoughts out. If you have pent up feelings or something is eating at you, you can let it all loose and feel like a weight has been lifted off your shoulders in the process.
If you don’t have issues and everything in your life is just dandy, a blog could be your creative outlet. You do need some creativity when starting your online business, but if you have some more to spare, a blog could help you.
Finally, a blog could help you stay creative if you struggle with that. In order to blog on a regular basis, you need something to actually write about. Blogging can help you grow as a person, and define who you are. Personal blogging involved lots of inner reflection and personal thinking, so it helps you learn how to really dig deep to find who you are.