Are you new to the online business world? Or even if you have been here for a while, do all the terms you come across confuse you? GA? VA? PPC? What do all these letters mean?! If you’re stumped, you’ve come to the right place! Here are some of the most commonly used online business acronyms, decoded.
CMS – Content Management System
Content Management System (CMS) is a software that you can use to organize, edit, and publish your content. It’s your blogging website. Among the most popular are WordPress, Ghost, Tumblr, and Blogger.
GA – Google Analytics
Google Analytics is a service offered by Google that tracks and reports your website traffic. Google Analytics is most commonly used to see what sort of content that you’re providing gets the most traffic. It can tell you how long a visitor stayed, where they came from to find your post (came from Google, clicked a link someone shared, etc) and their location in the world.
IG – Instagram
Instagram is an Android or iPhone social media app used to share images and short 15 second videos.
Fb – Facebook
Facebook is a social media website that allows you to create profiles, share videos, pictures, share information, and connect with people.
G+ – Google+
Google+ (plus) is a social media website that comes off of your Google account. Google+ has a feature where you can add people to lists to organize your contacts by content. You can direct what your posting to your different circles – if you have a business tip you want to post, the people who follow you for your knitting content aren’t going to be as interest in that tip as they were in that pattern you just shared. Google+ makes it easy to connect with the type of people you want to with each post.
LI – LinkedIn
LinkedIn (LI) is the place to be if you’re a business person in today’s world. It’s a way to connect with other professionals and colleagues while building your professional identity. It’s a great way to keep up with the latest info in the business world and opens up new possibilities for business opportunities.
PPC – Pay per click
Pay per click (PPC) is how advertisers pay a website owner when an ad that the website owner places on their site is clicked.
SEM – Search engine marketing
Search engine marketing (SEM) is a form of marketing, primarily through paid advertising, that strategically places a website within a search engine for optimal accuracy to your search. It uses keywords and paid advertising to help insure that your website is getting the most traffic possible.
SEO – Search engine optimization
Search engine optimization (SEO) is a very methodical process using strategies, techniques, and tactics to ensure that a website gets as much traffic as possible. To prevent searching through pages of results to get to what you’re looking for, search engines use this to make sure that the websites that historically receive the most traffic for this search pop up first, increasing the chance that that website will be visited.
SM – Social media
Social media (SM) can refer to many types of websites or apps – Twitter, Facebook, Instagram, LinkedIn, Google+ and Pinterest to just name a few.
SMM – Social media marketing
Social media marketing (SMM) is the act of a blog or business owner reaching out on social medias to promote their business. That can be done so by making an Instagram account, Facebook fan page or Facebook group, a Twitter account, or any other sort of account on social media in the name of your business so that more people have the opportunity to discover you.
RFP – Request for proposal
A request for proposal (RFP) will often be what is drawn up when you’re offering different services and a customer comes up to you looking for some of those services. It can include what services the customer will be receiving, the pricing, and an estimated completion period.
VA – Virtual Assistant
Virtual Assistants (VA) are people that you go to when you need help running your business in the online world. They can help with things such as advertising, running your social media pages, putting out newsletters, and anything else that that virtual assistant offers. They often offer social media packages, which can include them taking care of Facebook, Twitter, Pinterest, LinkedIn & Google+, taking care of your email marketing, just general assistance with your blog, or many virtual assistants allow you to create your own package based on your needs.
This should cover most of the online business acronyms that you should stumble upon in your day-to-day life working online!