When you’re trying to start your own business, be it providing a service or offering a product, there are many easy pitfalls you can get trapped in, causing you to get bogged down before you even get started. But don’t fret! It doesn’t have to be that hard. Here are some simple suggestions to help you get started on the right foot.
1: Sell The Problem You Solve, Not The Product.
Anybody can provide an ice cream scoop. But only you can provide a “wrist-saving ergonomically friendly ice cream scoop. No more being afraid of the freezer. No more aching hands and wrists trying to get that rock hard ice cream out. Our scoop makes getting an ice cream cone for your grand- children easier than ever, even if you are suffering from arthritis.”
The difference in the two approaches is apparent, and by using the more unique tactic you are standing out and making your product/service unforgettable. You are solving a problem (painful ice cream scooping in this case apparently) while other people are peddling a product.
2: Listen To Your Customers.
I’ve worked for a few businesses that had management who thought they were better than their customers, or even, that their customers owed them something just for the sheer joy of being their customers. This is a debilitating attitude to have, especially when your business is in the infant stages. People know what they want. They know what they like, and if you listen, they will more than happily tell you what they don’t like. A good business owner will use that criticism (or the compliments if you’re lucky) and use it towards bettering their service or product. They will build on their strengths, fix their weaknesses and without a doubt become more successful because of it. This is why big corporations are paying money to have the public do surveys. It’s to get insight into what the people want. And you can get it for free simply by listening to your customers and maybe even asking some questions.
3: Pick Your Passion
There is nothing worse than going to work every day and doing something you hate. You don’t care if your work is subpar, you don’t care if you give it your all and you aren’t invested in the outcome. This can be devastating to your new business baby if you really don’t care about the product or service you are providing. Before you invest your time and money into something, you need to make sure that this is something you not only can do, but something you want to do. Ensure that whatever project you choose is something you can picture yourself happily devoting time to for years to come, otherwise you have doomed it to fail before it even began.
4: Don’t Get Stuck With The “Could Do’s” And Go With The “Can Do’s”.
Everyone has a great idea. The successful people take that idea and do something with it. The rest sit at home and talk about their great idea but do nothing. One of the biggest roadblocks in your new business is taking too much time thinking and not enough time doing. If you have an idea…act on it. Write out a plan. Get investors. Do surveys. DO SOMETHING. You can either work for someone else for the rest of your life, or you can be the someone that people are working for. But the 1st step is getting off your butt and getting started!
5: Be Realistic.
No one started their business and struck it rich the next day. No one. There is work involved. There will be doubts and fears and sleepless nights. If it was easy, everyone would be millionaires. But when you set out, you need to have realistic goals in mind and acknowledge that there will be set backs and unexpected things that arise. That’s when you re-evaluate and push forward. If you don’t go in expecting to make your first million over night and you understand that you have to work to make it happen, you will find success a lot quicker and a lot less painful.
Starting a new journey can be scary. It takes guts and time and energy and above all…perseverance. But the rewards can be plentiful. Besides being your own boss, how would you like to be able to tell people you are an entrepreneur? Better yet, a successful entrepreneur. Take your great business idea, take these suggestions and just go. It can be done, and you can do it.