You can get a bucket load of useful business info just from doing a little research and contemplation on your ideal customer. Here are my top 3 insights that you can gain from your ideal customer.
What to Write on Your Website
Knowing what type of language your ideal clients speak and knowing exactly what issues they face and how you can solve them, can help you to write the best copy possible for your website. Carefully think about the issues they face and really empathize with them. How could you explain in your website copy that you will make it all better?
What Type of Products or Services to Offer
Not sure what will be your next big thing? Ask your social media following or current customers what they’d like to see as an article or webinar topic. Chances are from this one question alone you will have multiple ideas on what to do next. Follow your gut with the one you feel will be the most enjoyable and profitable to work on.
Where to Spend Your Marketing
It doesn’t matter if you are spending dollars or time, but the point is you want to be investing it wisely. Are all your favorite customers on Pinterest, but you network on LinkedIn? Consider not only where your customers are at online, but when and what stuff they are loving. Go check it out, stalk a few people that fit the bill of your ideal customer and see what’s in. Then go out and create the content they want, and share it with then where they want it and when they want it.
I hope this post has given you an idea or two about ways to mix it up in your business and learn from your ideal customer.