If you are a business owner or a job seeker, having a polished LinkedIn profile can do wonders for your personal brand. Now I will admit that I only get about 10% of my business from LinkedIn, but it is still worth it for me to keep up good appearances. So let’s look at what it takes to make up the perfect LinkedIn profile. FYI from start to finish this will take you about an hour or two and then you can rest, knowing your profile is working for you.
Step 1 – Keywords –
Like Google, LinkedIn also has a search feature (not to mention your profile itself is also searchable on Google.) This is good to keep in mind before you start to make changes on your account. Think of some keywords you’d like to be associated with. Then start to think of some terms that a prospective employer or client may be searching to look for you. Keep the list nearby as you craft your text for your profile.
Step 2 – Edit Your Text –
Alright, with keywords in mind, it’s time to label yourself. Editing your profile is super simple, and you just have to hover over the area you want to edit. Add in a ‘title’ for yourself and this is the place to get the keywords in there. All of the fields should be filled out, and most are pretty simple such as location and industry. Moving down it’s time for a quick summary all about you and your talents. Use your keywords here as well, but also be sure to highlight the benefits of what you offer.
Step 3 – Show Off –
Use the media section directly below the summary to showcase anything you are proud of. Link to your website, blog, a great blog post, and your opt-in for example. As long as you have an image to support it, it is fair game. Head to the publication section to link to any books or blogs that you have authored. Now scroll down to the skills area and enter in all the skills that you can think of. You will start to get endorsed for them in time, but for now just be sure the are in there. Keep in mind your keywords.
Step 4 – Ask –
Worked with some great people who you know loved you? Think about your past and ask around to see if you can get a few great testimonials. They go a long way towards establishing credibility.
Step 5 – Fill in The Blanks –
Scroll all the way to the bottom of your profile and fill in each and every section. Including interest, education etc. Also be sure to fill in your profile picture and background. A professional looking profile picture is a must, but don’t be afraid to show your personality. Example: unless you are a body builder and train others, don’t use a half-naked picture 🙂
Step 6 – Blog About It –
Now is the time to get some more pretty picture on your page. Add in blog posts (they can be some of your favorites from your blog) and they will show up on your profile. Be sure to use a great picture on your post to grab attention. I suggest adding in at least 3 blog posts so you have a bit of variety for visitors to choose from. To create a blog post, just go to the normal home page where you post an update and click on the pencil icon to write a post.
Now all of this is for not if you are not using your LinkedIn, so send out a post when you can, or schedule them up in advance. You may just get a client or job offer you did not expect.