So many business owners contact me wanting to kick up their social media a notch, but not really sure what it is that a virtual assistant can actually do to help them. Now virtual assistants vary and not all are created equal – this post will zoom in on services that a social media virtual assistant specifically can do for you. Besides the awesomeness of saving you time, here are the top 7 things that a social media virtual assistant can do for you and your business.
Are you wanting to save yourself some time, but still want to maintain control of what is posted to your accounts? Then scheduling may be a great way to save yourself some time and make use of your VA. Be sure that your VA knows the best time to post and has the software required to schedule and you are good to go. Now go spend your time on something that will make you $$ instead!
A great social media virtual assistant will know how to develop a strong social media strategy, so that you are not wasting your time on the wrong platform. Some VA’s will offer a stand alone social media strategy so that you can take it and apply it to your business, others will implement the strategy as they manage your social media monthly.
You know what they say, “You can’t manage it if you don’t measure it.” The same is true for social media, look for a VA that offers reports and tailors posts according to what your audience is responding too. Having a report to be sure that your audience is growing and engaged can make all the difference between sending out random content and sending out content that resonates with your audience.
This is another great example of making sure you are using social media properly. You can target your audience with ads on many platforms, or reach your audience specifically though targeted online groups within a social media site. Either way targeting is an amazing way to speak directly to your target audience.
This is one of my personal favorites. All those quote images, all those memes! They get shared like crazy, and especially if you are on a visual platform like Pinterest this can mean serious traffic to your site. If your VA has some graphic design experience then he/she should be able to create these little beauties for you. Tip: make sure you have the right to use any images that you add your branding and website to.
Keep Branding Consistent
You post about healthy recipes one day, and video games the next. Unless you have a VERY unique audience this combo of posts isn’t likely to appeal to your audience. A great social media virtual assistant will make sure that the things you post and the way you word it should always keep with your brand and be speaking directly with your ideal customer. Your brand is your business’s personality, so don’t confuse potential customers by being all over the place.
Optimize Your Profile
There is something to be said for an optimized social media profile. Potential clients should be able to find what they are looking for quickly and easily. Image someone looking for your contact info, a link to your website or your email opt-in and the only reason they don’t do business with you is because that info is hard to find. It happens, and it sucks – what a waste! Another way a VA can help to optimize your profile goes back to keeping your brand consistent – do you have the same image/ logo across social media? It can really help you to be recognized online when your audience is used to seeing similar images. So remember if you update your image on one profile do the rest or delegate it out!