Webinars can be a great way to increase your list size and build your audience. Today I’ll share my top 10 webinar tips that you need to know. Let’s get right to it!
One of the main reasons webinars are so great is that it gives people a little taste of what it would be like to work with you. Don’t use this time to try to act perfect, just be yourself. If you mess up don’t sweat it, let them know then move on. When you run a service business potential customers want to know you to see if you are a good fit for them. Being your genuine self will only scare away those that aren’t ideal customers and draw in ideal customers that will love you for you.
CTA & Special Offer
Using your webinar to grow your list is great, but you have their attention so let them know what to do next! If you are offering a special promo for a service or product offer it up at the end of the webinar and make sure that it is only available for a limited time to encourage viewers to buy.
Have your essentials handy so you know you can realistically sit in one place for about an hour. You’ll be talking lots so water is a must. It’s always good to have tissues nearby if you’ve got a cold and be ready to switch to a screenshot to fix yourself up. Need certain specific facts for reference? Be sure that you have a paper copy to refer to.
My personal choice is Webinar Jam, but tons of people love Go to Webinar too. Webinar Jam is much more cost effective and I find it very easy to use as it runs off of Google Hangouts. Before purchasing any software/ app ask around and read reviews. You don’t want to invest in a platform that will only frustrate you.
Tech Know How
Before your webinar you should have a quick run through to make sure you’re good to go and know what you’re doing. You don’t want to be caught staring at the screen like a deer caught in the headlights. If you just aren’t that into or skilled at tech be sure to hire help for the hour, get a virtual assistant or techy friend to hop on with you and be available for support.
Many people that sign up for your webinar may not be familiar with you or your work so take a few minutes at the beginning of the webinar to introduce yourself.
Audio/ Video Check
This goes in with tech knowledge. You should do a quick tech check when the call starts to be sure that everyone can hear you and see you. The last thing you want is to be 5 minutes in with your microphone muted.
Turn your phone off, leave a note on the office door that a webinar is in progress, x out of all non-essential webpages and programs. A distraction can make you look unprofessional and make it seem like you aren’t giving your undivided attention.
The purpose of your webinar should be to educate your audience, don’t rush through this. Teach them, then repeat it and practice talking slowly. This is a big one for me as a naturally quick speaker.
Have a Plan Not a Script
This is one of my favorite tips. I always have a plan of what I want to say but never exactly what I will say. If you are reading from a script it will seem unnatural. With only ideas written down for your webinar the presentation may not be perfect, but that only allows the real you to shine through and your audience will appreciate it!